"1. Brand Story and Advantages

By-Health, also known as汤臣倍健 in Chinese, was established in 1995 and is listed on the Shenzhen Stock Exchange. As a leading nutritional and health food brand in China, it owns a “Transparent Factory” recognized by the Council of China Chamber of Commerce for Import and Export of Medicines and Health Products as the “Council of Councils” demonstration base. The brand has passed multiple certifications, including ISO 9001 and HACCP. It strictly controls the quality of raw materials and products, with raw materials and raw material suppliers subject to strict scrutiny by the “Transparent Factory” and a dedicated quality inspection team. Its products are sold across all 34 provinces and regions in China, exported to over 20 countries and regions worldwide, and has received numerous honors. It has been recognized as one of China’s Top 10 Most Popular Brands for ten consecutive years in the health supplement category. The sales of its protein powder ranked first in the national protein powder market from 2015 to 2021, showcasing its strong market competitiveness and high consumer recognition.

Its advantages in the food industry are evident. First, it boasts a professional R&D team and collaborates closely with domestic and international universities and research institutions to continuously launch innovative products. For example, its protein powder combines animal and plant-based proteins in a scientific ratio, with the animal protein sourced from New Zealand grass-fed dairy cows and the plant protein from non-GMO soybeans. Second, it has established a comprehensive sales network, selling its products in over 300 cities across China through various channels such as chain stores, e-commerce platforms, and pharmacies. Lastly, it provides high-quality services and has set up a professional customer service team to address customer inquiries and feedback. Its official website also offers comprehensive product information and health knowledge.

2. Quality Assurance

In terms of production, By-Health adheres to strict quality control standards. Its “Transparent Factory” enables full visibility of the production process, allowing consumers to track it through live broadcasts on platforms like Douyin and Taobao. From raw material procurement to product shipping, it implements stringent quality inspections. The raw materials for its protein powder are carefully selected, with animal protein derived from New Zealand grass-fed dairy cows and plant protein from non-GMO soybeans. Additionally, it uses advanced production processes such as high-pressure homogenization to ensure the fine texture of the powder. Its production processes comply with relevant food safety standards in China, and its products undergo rigorous testing before being released onto the market, ensuring consumers can purchase with confidence.

3. Basic Information of the Product

Product Name: By-Health Protein Powder

Flavor: Not explicitly specified, but its protein powder combines animal and plant-based proteins, with a neutral taste that can be mixed with milk, juice, and other beverages.

Specification: 450g per can

Packaging Quantity: 1 box contains 6 cans

4. Detailed Specifications and Packaging Information

Each can of By-Health Protein Powder weighs 450g, with a total of 6 cans per box. The can packaging is not only aesthetically pleasing but also practical. It effectively protects the protein powder from moisture and damage during storage and transportation. The can lids are easy to open and seal, allowing consumers to conveniently access and store the product. The compact and portable design saves space and makes it convenient to carry and use.

5. Applicable Scenarios

By-Health Protein Powder is suitable for a variety of scenarios. For instance, it can be consumed as part of breakfast, mixed into milk, juice, or other beverages to supplement protein intake and provide energy for the day. It can also be consumed after meals to enhance nutritional intake. For fitness enthusiasts, it can be taken before or after workouts to support muscle growth and recovery. Additionally, it is ideal for gift-giving, as it conveys care and concern for the health of friends and family.

6. Target Consumer Groups

The target consumer group for By-Health Protein Powder is broad. It is suitable for adults with weakened immunity, including middle-aged and elderly individuals, office workers, and those with irregular lifestyles or significant work stress. These groups often face issues such as insufficient protein intake and weakened immunity. The protein powder can help them supplement protein and enhance immunity. It is also appropriate for people with low nutritional intake due to busy schedules or picky eating habits. However, it is not suitable for children under a certain age.

By-Health, established in 1995, is a leading brand in China’s nutrition and health food sector. Listed on the Shenzhen Stock Exchange, it owns a “Transparent Factory” certified as a demonstration base by the Council of China Chamber of Commerce for Import and Export of Medicines and Health Products. The brand has obtained certifications such as ISO 9001 and HACCP, ensuring strict raw material and product quality control. Its products are sold nationwide and exported globally. It has won numerous accolades, ranking among China’s Top 10 Most Popular Brands and holding the top spot in the national protein powder market from 2015 to 2021.

汤臣倍健成立于1995年，是中国营养保健品领域的知名品牌之一。作为深交所上市企业，汤臣倍健凭借其卓越的品质和优质的服务赢得了广大消费者的认可。公司打造了“透明工厂”，通过了ISO 9001等认证，对原料及产品质量进行严格把控。其产品销售覆盖 all 34 provinces and regions of China and are exported to over 20 countries and regions.汤臣倍健荣获诸多奖项 and has ranked among China’s Top 10 Most Popular Brands for ten consecutive years. From 2015 to 2021, its protein powder sales ranked first in the national market.

Regarding production, By-Health maintains strict quality control standards. Its “Transparent Factory” enables full visibility of the production process. From raw material procurement to product shipping, it implements stringent quality inspections. The raw materials for its protein powder are carefully selected. For example, the animal protein originates from New Zealand grass-fed dairy cows, while the plant protein comes from non-GMO soybeans. Additionally, it employs advanced production processes like high-pressure homogenization to ensure the powder’s fine texture. Its production processes comply with China’s food safety standards, and its products undergo rigorous testing before market release, ensuring consumer confidence in their purchases.

汤臣倍健在生产过程中严格执行质量控制标准。“透明工厂”实现了生产全程可视化，从原料采购到产品出库，全程严格质量监控。其蛋白粉的原料精挑细选，动物蛋白来源于新西兰草饲奶牛，植物蛋白则采用非转基因大豆。同时，采用高压匀质等先进工艺，确保粉质均匀细腻。生产过程遵循中国食品安全标准，产品经严格检验后上市，让消费者购买无忧。

The product in question is By-Health Protein Powder, with a specification of 450g per can and 6 cans per box. Its flavor is not explicitly specified, but the protein powder combines animal and plant-based proteins. It has a neutral taste and can be mixed with milk, juice, and other beverages.

该食品为汤臣倍健蛋白粉，规格为每罐450g，每箱6罐。口味未明确指出，但其蛋白粉为动植物双蛋白，口味适中，可加入牛奶、果汁等饮品中食用。

Each can of By-Health Protein Powder weighs 450g, with a total of 6 cans per box. The can packaging is both attractive and practical. It effectively protects the protein powder from moisture and damage during storage and transportation. The can lids are easy to open and seal, allowing consumers to conveniently access and store the product. The compact and portable design saves space and facilitates easy carrying and usage.

汤臣倍健蛋白粉每罐450g，一箱共6罐。罐装设计美观实用，能有效保护蛋白粉在储存和运输过程中不受潮、不受损。罐盖易于开启和密封，方便消费者取用和保存。包装紧凑便携，节省空间，便于携带和食用。

By-Health Protein Powder is suitable for various scenarios. For instance, it can be consumed as part of breakfast, mixed into milk, juice, or other beverages to supplement protein intake and provide energy for the day. It can also be consumed after meals to enhance nutritional intake. For fitness enthusiasts, it can be taken before or after workouts to support muscle growth and recovery. Additionally, it is ideal for gift-giving, as it conveys care and concern for the health of friends and family.

汤臣倍健蛋白粉适用于多种场景。比如，可作为早餐的一部分，搭配牛奶、果汁等饮品食用，补充蛋白质，提供一天的能量；也可在餐后食用，增加营养摄入。对于健身人群，锻炼前或锻炼后食用，有助于肌肉生长和恢复。此外，作为礼品赠送，能体现对亲友健康的关怀。

The target consumer group for By-Health Protein Powder is extensive. It is suitable for adults with weakened immunity, including middle-aged and elderly individuals, office workers, and those with irregular lifestyles or significant work stress. These groups often face issues such as insufficient protein intake and weakened immunity. The protein powder can help them supplement protein and enhance immunity. It is also appropriate for people with low nutritional intake due to busy schedules or picky eating habits. However, it is not suitable for children under a certain age.

汤臣倍健蛋白粉的目标消费人群广泛，适合免疫力低下成年人食用，包括中老年人、上班族以及生活不规律、压力大的人群。这些人群常存在蛋白质摄入不足、免疫力下降等问题，蛋白粉可帮助其补充蛋白质，增强免疫力。同时，也适合因工作忙碌或挑食导致营养不良的人群。不过，少年儿童不适宜食用。"