"01. Brand Story & Advantages
统一企业(President Enterprises)创立于1978年,是亚洲知名食品集团,1992年进入中国大陆市场,专注饮料/方便面领域。旗下""小茗同学""以冷泡茶工艺为核心,主打年轻化、健康化的茶饮品牌,凭借创新口味与高颜值包装,连续5年位列茶饮销量TOP榜,累计服务超2亿消费者。
Unified Enterprise, founded in 1978, is a leading Asian food group entering China market in 1992. ""XiaoMing"" cold-brew tea brand focuses on youthful/healthy positioning, ranking Top 5 in tea drinks sales for consecutive 5 years with innovative flavors and visual design, serving over 200 million consumers.
02. Quality Assurance
本品通过ISO22000食品安全管理体系认证,采用无菌冷灌技术锁鲜,茶汤源自印度阿萨姆红茶萃取,青柠汁严选墨西哥进口原料,全程36道质量检测,蛋白质/茶多酚含量符合国标GB/T 31326-2014。
This product passed ISO22000 certification, using aseptic cold filling technology. Made with Assam black tea extract and Mexican lime juice, undergone 36 quality checks. Protein/tea polyphenol contents comply with GB/T 31326-2014 standards.
03. Product Basic Information
- 中文名:统一小茗同学青柠红茶
- 英文名:XiaoMing Lemon Lime Black Tea
- 口味:青柠+红茶双重风味
- 单瓶规格:480ml/瓶
- 包装规格:15瓶/箱
Name: XiaoMing Lemon Lime Black Tea
Flavor: Dual taste of lime & black tea
Size: 480ml/bottle, 15 bottles/carton
04. Packaging Details
- 瓶装设计:PET环保材质+防滑凹纹瓶身(单手握持直径)
- 整箱配置:六层瓦楞纸箱防护,内附缓冲泡沫垫,抗压等级达ASTM D4169标准
- 存储建议:阴凉避光保存,保质期12个月
Bottle: Eco-PET material with anti-slip texture (easy one-hand grip)
Carton: 6-ply corrugated box + cushioning foam, ASTM D4169 compression resistance
Storage: Cool/dry place, 12-month shelf life
05. Consumption Scenarios
- 办公场景:下午茶提神解渴,单瓶480ml满足2小时会议补水需求
- 家庭场景:冰箱常备款,4℃冰镇后搭配火锅/烧烤更爽口
- 户外场景:轻量化瓶身设计,徒步/野餐随身携带无负担
Office: Afternoon refreshment for meetings
Home: Fridge staple, ideal with hotpot/barbecue
Outdoor: Lightweight bottle for hiking/picnics
06. Target Demographics
核心人群:18-35岁都市白领/大学生群体,偏好低糖健康饮品(每100ml仅含1.2g糖),关注产品颜值与社交分享属性。
Key users: Urban young professionals/students aged 18-35, preferring low-sugar drinks (1.2g sugar/100ml), value visual appeal and social shareability."
