"01. Brand Story & Advantages
康师傅创立于1992年,隶属顶新国际集团,总部位于中国天津,深耕食品行业30余年,以创新研发和严苛品控闻名。品牌连续多年位列中国方便食品销量前列,凭借""安心、美味、高品质""的核心理念,在饮料领域持续推出爆款产品,如蜂蜜柚子茶系列,深受消费者信赖。
Kangshifu, founded in 1992 under Ting Hsin International Group with headquarters in Tianjin, has over 30 years of expertise in the food industry. Renowned for innovation and strict quality control, this leading brand consistently ranks among China's top instant food sellers. Its Honey Yuzu Tea series exemplifies its commitment to ""Safety, Taste, and Premium Quality"", earning lasting consumer loyalty.
02. Quality Assurance
产品通过ISO22000食品安全管理体系认证,采用无菌冷灌技术锁鲜,严选福建蜜柚榨汁搭配天然蜂蜜,不含防腐剂。每批原料均经268项农残检测,生产过程通过HACCP体系全程监控,符合GB/T 31326饮料标准,确保每一瓶都达到饮用水级别纯净度。
Produced under ISO22000 certification with aseptic cold filling technology, this product uses Fujian pomelo juice + natural honey (no preservatives). Raw materials undergo 268 pesticide tests, and HACCP system monitors entire production, complying with GB/T 31326 standards to ensure drinking water-level purity.
03. Product Basic Information
品名:康师傅蜂蜜柚子茶
规格:1L瓶装/箱
口味:经典蜂蜜柚子风味
包装含量:12瓶/箱(总容量12L)
Product Name: Kangshifu Honey Yuzu Tea
Spec: 1L bottle/carton
Flavor: Classic honey-yuzu taste
Packaging: 12 bottles/carton (Total 12L)
04. Packaging Details
单瓶容量:1升(适合3-4人分享)
整箱配置:12瓶独立包装,外箱采用五层瓦楞纸加固,防震抗压设计,便于仓储与携带。开箱后瓶身保质12个月,建议阴凉干燥处存放。
Single bottle: 1L (serves 3-4 people)
Full carton: 12 individually packed bottles in 5-layer corrugated box with shock-proof design, ensuring easy storage and transport. 12-month shelf life after unpacking, store in cool dry place.
05. Consumption Scenarios
- 早餐佐餐:搭配中式点心唤醒味觉
- 下午茶场景:冷藏后冰饮解渴提神
- 聚餐饮品:去油解腻助消化
- 运动补水:电解质补充+清新口感
Suitable for:
- Breakfast pairing with Chinese dim sum
- Refrigerated afternoon pick-me-up
- Feast beverage for grease relief
- Post-workout hydration with electrolyte replenishment
06. Target Audience
核心人群:25-45岁注重生活品质的家庭消费者
扩展群体:年轻白领(办公茶饮)、健身人群(低糖版)、中老年(怀旧经典口味)
Key demographics: 25-45 year old quality-conscious families
Expanded groups: Young professionals (office drinks), fitness enthusiasts (low sugar options), seniors (nostalgic classic taste)"
