"01. Brand Story & Advantages
Red Bull, founded in Thailand in 1987, entered the Chinese market in 1995, becoming a pioneer in the energy drink industry. Renowned for its taurine-based formula, the brand emphasizes ""boosting physical and mental performance,"" backed by scientific research and high-quality ingredients. As a global leader in energy drinks, Red Bull sponsors extreme sports events, enhancing its edgy and energetic image.
红牛创立于1987年泰国,1995年进入中国市场,开创国内功能饮料先河。以牛磺酸为核心成分,主打""补充体力、提神抗疲""功能,依托科学配方与优质原料建立专业形象。作为全球功能饮料领导品牌,长期赞助极限赛事,塑造年轻活力的品牌形象。
02. Quality Assurance
Produced in ISO22000-certified facilities, Red Bull beverages undergo over 30 quality checks, from ingredient selection to sterile packaging. Key ingredients like taurine and caffeine meet pharmaceutical-grade standards, with zero added preservatives. The brand holds HACCP and GMP certifications, ensuring compliance with China's GB7101 food safety standards.
产品通过ISO22000认证工厂生产,历经30余道质量检测程序,从原料筛选到无菌灌装全程管控。核心成分牛磺酸、咖啡因等均采用医药级标准,零防腐剂添加。持有HACCP、GMP等国际认证,符合中国GB7101食品安全国家标准。
03. Product Basic Information
Name: Red Bull Taurine Vitamin Beverage
Flavor: Classic Energy Formula
Spec: 250ml/can
Packaging: 24 cans/carton
名称:红牛维生素牛磺酸饮料
口味:经典功能配方
规格:250毫升/罐
包装:24罐/箱
04. Specification & Packaging Details
Each silver-blue can contains 250ml of beverage, lightweight for portability. A standard carton includes 24 individually wrapped cans, stackable design saves storage space, ideal for family purchases or group sharing.
单罐容量250毫升,银蓝罐装轻便易携。每箱24罐独立封装,模块化堆叠设计节省存储空间,适合家庭囤货或团队共享。
05. Suitable Scenarios
Best for pre/post-workout energy boosts, overnight study/work sessions, long-distance driving, and outdoor activities requiring sustained focus. The portable can size fits gym bags, office drawers, and vehicle cup holders.
适用于运动前后能量补充、熬夜加班/学习、长途驾驶、户外活动等需持续专注场景。250毫升罐装设计适配健身包、办公桌储物、车载杯架等多场景。
06. Target Audience
Core consumers include fitness enthusiasts, shift workers, truck drivers, and students aged 18-35. Secondary markets cover white-collar workers needing mid-day refreshment and esports players during marathon gaming.
核心人群为健身群体、轮班工作者、货运司机及18-35岁学生群体。延伸覆盖需午后提神的白领阶层及电竞马拉松场景玩家。"
