"Brand Story & Advantages
RIO, established in 1997 by Bairun Shareholding, is a pioneering pre-mixed cocktail brand in China. Known for its innovative flavors and trendy positioning, RIO blends global distillation techniques with local tastes, becoming a symbol of young, vibrant lifestyles. Its edge lies in rapid market response, celebrity collaborations, and a strong social media presence, solidifying its reputation as the go-to drink for casual enjoyment.
锐澳(RIO)创立于1997年,隶属百润股份,是中国预调鸡尾酒行业先行者。品牌以创新口味和时尚定位著称,融合国际蒸馏工艺与本土风味,成为年轻潮流生活符号。其优势在于快速市场反应、明星联名策略及社交媒体强曝光,奠定“轻饮酒场景首选”的行业口碑。
Quality Assurance
Crafted with premium ingredients like fresh strawberry juice concentrate and imported alcohol, RIO ensures strict quality control through ISO22000 and HACCP certifications. Each batch undergoes 12+ safety tests to meet national food standards, guaranteeing a safe, consistent taste experience.
采用新鲜草莓汁浓缩液与进口酒精,通过ISO22000及HACCP体系认证,每批次经12道安全检测,符合国家食品安全标准,确保口感稳定与饮用安全。
Product Basic Information
Name: RIO Strawberry Yogurt Flavor Cocktail
Spec: 330ml (slim can)
Flavor: Strawberry yogurt
Packaging: 24 cans/box
名称:锐澳草莓乳酸菌味鸡尾酒
规格:330毫升(细罐装)
口味:草莓乳酸菌
包装:24罐/箱
Specifications & Packaging Details
- Single can: 330ml slim design, portable for outdoor use
- Box quantity: 24 cans (total 7.92L), stackable and easy to store
- Packaging: Recyclable materials, freshness-sealed carton
单罐:330毫升细长罐型,便携易持
箱装:24罐/箱(总容量7.92升),整箱堆叠存储方便
包装:可回收材质,密封纸盒保鲜
Suitable Scenarios
Ideal for picnics, girls' night gatherings, or as a light aperitif. Its low alcohol content (≤8%) and sweet-tangy profile make it perfect for pairing with desserts or as a fun, Instagrammable drink at parties.
适配场景:野餐派对、女性聚会或餐前轻饮。低酒精度(≤8%)与酸甜口感,可搭配甜品饮用,亦可作为派对社交打卡饮品。
Target Audience
Young professionals (18-35) seeking fashionable, low-alcohol options for relaxation. Key segments include social butterflies, dessert lovers, and trend-driven consumers who prioritize convenience and visual appeal.
核心人群:18-35岁年轻白领,追求时尚低度酒饮。细分群体涵盖社交活跃者、甜品爱好者及注重便捷性与颜值的都市青年。"
