" 品牌故事与优势

Guazhang Maojian is a tea brand with a history of nearly two thousand years. Its earliest written record dates back to the Eastern Han Dynasty's ""Tongjun Record"". In the Tang Dynasty, it was listed as a royal tribute. In 1929, Guazhang Maojian won the gold award at the West Lake Expo and the International Tea Award at the International Expo in France. In 1957, it received the gold award at the Leipzig International Expo. In 1982, it was ranked ninth among the top 30 teas in China and entered the list of China's top ten teas. In 2011, it was recognized as a China Famous Trademark. The unique growth environment and processing techniques of Guazhang Maojian have created its distinctive quality. Many political leaders and experts have praised it, and it has also received high recognition from the academic community. For instance, Academician Chen Zongmao called it the best needle-shaped tea in China, and Academician Liu Zhonghua referred to it as a ""world ecological tea"" and a ""rare green tea"". Its brand value reached 3.703 billion yuan in 2024, ranking 45th among Chinese tea regional public brands. 古丈毛尖是一个有着近两千年历史的茶叶品牌，最早文字记载见于东汉《桐君录》，唐代已列为皇家贡品。1929年获西湖博览会金奖及法国国际博览会国际名茶奖，1957年获西德莱比锡国际博览会金奖，1982年名列全国30大名茶第九位，入选中国十大名茶。2011年被评为中国驰名商标。古丈毛尖独特的生长环境和加工工艺造就了其独特品质，多位党和国家领导人及专家教授对其称赞有加，还得到了院士们的高度认可，如陈宗懋院士称其为全国最好的针形茶，刘仲华院士赞其为“世界生态茶”“绿茶珍品”。2024年品牌价值达37.03亿元，位列中国茶区域公用品牌第45位。

 品质保证说明

Guazhang Maojian is produced in Guazhang County, which is located in the world's ""Golden Belt"" for high-quality green tea production. It enjoys a unique natural environment with low latitude, abundant clouds and fog, and fertile phosphorus and selenium-rich soil, all of which contribute to the excellent quality of Guazhang Maojian. The tea is carefully selected from superior varieties of fresh leaves and processed using a specialized工艺. The production process strictly controls quality, ensuring that the tea meets food safety standards. The county has also established a production, learning, and research-based technical innovation system in collaboration with research institutions such as the China Tea Research Institute and Hunan Agricultural University. It has introduced advanced green pest control technologies for tea gardens, such as tea pest pheromones, LED insect lamps friendly to natural enemies, sticky insect color boards friendly to natural enemies, and biopesticides. These technologies are at the forefront of international tea pest control. The green pest control technology for tea trees has been applied to over 37,500 mu of land in the county, achieving good economic, ecological, and social benefits. 古丈毛尖产自古丈县，该县处于世界绿茶优质产茶“黄金产业带”上，拥有“低纬度、多云雾、好生态”的独特自然环境以及含磷富硒的天然土壤优势，为古丈毛尖的优良品质奠定了基础。古丈毛尖选用优质品种鲜叶为原料，经独特工艺精制而成。在生产过程中，严格把控质量，确保产品符合食品安全标准。古丈县还与中国茶叶研究所、湖南农业大学等科研院校合作，建立了产学研相结合的技术创新体系，积极引进茶园绿色防控技术，如茶树害虫性诱剂、天敌友好型LED杀虫灯、天敌友好型粘虫色板、生物农药等，其主推的绿色防控技术处于国际茶树病虫害防控先进水平，目前全县茶树病虫害绿色防控技术集成应用面积超3.75万亩，取得了良好的经济效益、生态效益和社会效益，为古丈毛尖的品质提供了有力保障。

 食品名称、口味、规格、包装数量等关键信息整合

The name of this tea is Guazhang Maojian. It has a unique and fresh taste. Each pack weighs 50g, and there are 96 packs in a box. 古丈毛尖，口感独特鲜爽，规格为50g/包，1箱共96包。

 规格与包装信息细化

Each pack of Guazhang Maojian weighs 50g. One box contains 96 packs, totaling 4,800g. The packaging is convenient and practical, making it easy to store and consume. Consumers can clearly know the quantity of products they will receive after purchase. 古丈毛尖每包规格为50g，1箱包含96包，总计4800g。其包装便利实用，便于存取，让消费者能清楚了解购买后可获得的产品数量。

 适用场景说明

Guazhang Maojian is suitable for various consumption scenarios. It can be consumed at home as a daily tea for family members to enjoy. It is also suitable for offices, where a cup of Guazhang Maojian can help relieve fatigue during work breaks. Additionally, it is a great choice for social settings, such as tea art performances and tea friend gatherings, where it can be used to receive guests and enhance the atmosphere. 古丈毛尖适合多种消费场景，可作为家庭日常饮用，家人共享；也可用于办公场所，在工作之余品一杯古丈毛尖，舒缓疲劳；还可用于社交场合，如茶艺表演、茶友聚会时招待客人，提升氛围。

 目标消费人群定位

The target consumer group for Guazhang Maojian is primarily tea lovers who have a certain pursuit of tea quality and cultural内涵. This includes white-collar workers, successful business elites, and middle-aged and elderly consumers who focus on health. These consumers tend to have a high level of recognition for the brand and quality of Guazhang Maojian and are willing to pay a higher price for high-quality tea products. 古丈毛尖的目标消费人群主要是对茶叶品质和文化内涵有一定追求的茶叶爱好者，包括白领、成功人士、注重健康的中老年人等。这类人群对古丈毛尖的品牌和品质有着较高的认知度，愿意为高品质的茶叶产品支付较高的价格。"