" 品牌故事与优势

Monkey King Jasmine Tea was born in the 1950s and is a national brand created by Hunan CTC. During the planned economy period, it integrated Fuzhou jasmine and Xiangxi tea embryo resources, creating a legendary annual sales of 30,000 tons. Its classic red and yellow packaged iron can was a standard configuration in the living rooms of ""ten thousand yuan households"" during the early reform and opening up period. 猴王茉莉花茶诞生于 1950 年代，是由湖南中茶打造的国民品牌。在计划经济时期，通过 “一纸调令” 整合了福州茉莉花与湘西茶胚资源，创造了年销 3 万吨的传奇，其经典红黄包装铁罐是改革开放初期 “万元户” 客厅的标配。

In 1981, the ""Monkey King"" trademark made its debut and won the title of ""National Quality Product"" the following year. It has become a leading brand in terms of popularity and sales in the jasmine tea category and is well-known in regions such as Japan and Southeast Asia. 1981 年 “猴王” 牌商标横空出世，第二年即荣获 “国家优质产品” 称号，此后发展成为花茶产品知名度和销量领先的品牌，在日本及东南亚等地区家喻户晓。

Monkey King Jasmine Tea is owned by Hunan CTC Tea Co., Ltd., a member unit of Cofco Group under the world 500-strong COFCO Group China National Tea Co., Ltd. It has a high level of trust from the public due to its long history and excellent quality. 猴王茉莉花茶隶属于湖南中茶茶业有限公司，而湖南中茶茶业有限公司是世界 500 强中粮集团中国茶叶股份有限公司在湘成员单位，凭借悠久的历史和卓越的品质，赢得了民众的高度信赖。

 品质保证说明

Monkey King Jasmine Tea strictly controls the production process to ensure quality. It selects high-quality raw materials, such as tea embryos from the Wuling Mountains and superior jasmine flowers from Guangxi, and uses clean and standardized processes to meet food safety standards. 猴王茉莉花茶在生产过程中有着严格的品质把控，其精选武陵山脉优质茶园的早春显毫原料以及广西优质伏花作为原料，并采用清洁化、标准化的工艺制作，符合食品安全标准。

The company has over 30 years of tea-making experience, with master craftsmen carefully blending the teas to ensure stable product quality. It has also established 13 strict corporate standards that exceed national standards, covering all aspects from R&D to sales, to ensure the safety and reliability of the products in production, processing, and transportation. 公司有着 30 余年制茶经验，由大师匠心拼配，确保产品品质稳定。并且制定了 13 项严于国家标准的企业标准，从研发到采购，从生产加工到仓储物流，再到销售，实行标准化的品控管理，先后落实了 “农产品生产标准化”“特征标识化” 等要求，严守央企品控体系，打造品质堡垒，保障生产、加工、运输等环节的安全可靠。

 产品基本信息

Food name: Monkey King Jasmine Tea

Taste: Jasmine flavor

Specification: 100g

Packaging quantity: 1 box  100 packs

食品名称：猴王茉莉花茶

口味：茉莉香味

规格：100g

包装数量：1 箱  100 包

 规格与包装信息细化

Each pack of Monkey King Jasmine Tea is 100g, and each box contains 100 packs. The packaging uses a matt standing bag with a self-sealing strip, which is convenient for storage and use and effectively preserves the tea's freshness and aroma. 猴王茉莉花茶的单包规格为 100g，一箱包含 100 包。其包装采用哑光立袋，带自封条，方便储存与取用，且能很好地起到保鲜保香的效果。

 适用场景说明

Monkey King Jasmine Tea is suitable for various occasions such as daily drinking at home, office接待, and as a gift for family and friends during holidays. It can also be consumed before and after meals to aid digestion. 猴王茉莉花茶适合居家待客、办公招待以及作为节庆送礼佳品，在饭前饭后饮用也十分适宜，有助于消化。

 目标消费人群定位

Monkey King Jasmine Tea is primarily aimed at consumers who love tea, especially those who prefer jasmine tea. It is also suitable for white-collar workers who追求 high quality life at a reasonable price, as well as for families to stock up on as a daily beverage. Additionally, it appeals to consumers looking for gifts. 猴王茉莉花茶的目标消费人群主要是爱喝茶的人士，尤其是对茉莉花茶有偏好的消费者。此外，对于追求性价比高品质生活的上班族、将茶叶作为日常饮品的家庭，以及有送礼需求的人群来说，也是比较合适的选择。"