" 品牌故事与优势

Weilong was officially established in 2001 and has grown into a modern spicy snack food enterprise integrating R & D, production, processing and sales. It is a role model in inheriting traditional Chinese flavors. 卫龙于2001年正式成立，已逐步发展成为集研发、生产、加工和销售为一体的现代化辣味休闲食品企业，成为传承中国传统风味的行业模范。

With a mission to ""let everyone in the world love Chinese flavors"", Weilong insists on selecting the best raw materials, creating category standards with the industry, optimizing production configuration and adhering to innovation. It has won the trust and recognition of consumers with its high - quality products. 卫龙自成立之初便始终以“让世界人人爱上中国味”为使命，精选原料实现源头把控、与行业共创品类标准、优化生产配置实现标准保障、坚持研发创新打造全新体验，凭借高品质的产品赢得了消费者的信任与认可。

According to Frost & Sullivan's 2021 statistics, Weilong holds a 6.2% market share in China's spicy snack food market, ranking first. Its market share surpasses the sum of the 2nd to 5th - ranked companies. 据弗若斯特沙利文2021年的统计数据，卫龙在中国辣味休闲食品的市场份额为6.2%，位列行业第一，其市场份额超过了第2名至第5名企业的总和。

 品质保证说明

Weilong strictly controls the production process of its products. It selects high - quality raw materials such as flour from the optimal wheat - growing regions,魔芋from the Yunnan Plateau, soybeans from Northeast China, and cumin from Turpan, Xinjiang. It also has a dedicated supplier evaluation mechanism and cooperates with high - quality raw material suppliers like COFCO Grain and COFCO Oils. 卫龙在产品的生产过程中有着严格的品质管控，其坚持从优质农产品原产地直采原料，如北纬黄金小麦区的面粉、云南高原产区的魔芋、东北黄豆、新疆吐鲁番的孜然等，并且设立了专门的供应商评估机制，与益海嘉里、中粮粮谷、中粮油脂等优质原料供应商达成战略合作关系。

In terms of production, Weilong has introduced advanced production equipment, automated production lines and strict quality inspection procedures to ensure product quality and safety. 在生产方面，卫龙引进了先进的生产设备、自动化生产线以及严格的品质检验流程，从而确保食品的质量和安全。

Weilong's products meet food safety standards. For example, the content of TBHQ in its products is far below the maximum limit stipulated in China's national food safety standard GB2760 - 2014 ""Food Additive Usage Standard"". 卫龙的辣条产品符合食品安全标准，其产品中的TBHQ含量远低于中国食品安全国家标准GB2760-2014《食品添加剂使用标准》中规定的最大限量。

 食品名称、口味、规格、包装数量整合

Product name: Weilong Kiss - burn.

Flavor: Classic spicy.

Specification: 24g per pack.

Packaging quantity: 1 box contains 18 medium boxes, and each medium box contains 20 small packs.

食品名称：卫龙亲嘴烧。

口味：经典香辣。

规格：24g/小包。

包装数量：1箱×18中盒×20小包。

 规格与包装信息细化

The specification of each Weilong Kiss - burn is 24g. Each box contains 18 medium boxes, with 20 small packs in each medium box. This packaging is convenient for consumers to buy and store in bulk. It also meets the needs of different consumption scenarios and is easy to carry and share. 每份卫龙亲嘴烧的规格为24g，每箱包含18中盒，每中盒包含20小包。如此细化的包装，便于消费者大批量购买和存储，满足不同的消费场景需求，且方便携带与分享。

 适用场景说明

Weilong Kiss - burn classic spicy flavor is suitable for various consumption scenarios. It can be consumed as a snack during leisure time, while watching movies or TV plays, traveling, or chatting with friends and family. It can also be used as a companion for gaming and is a good choice for office workers to relieve stress during work breaks. 卫龙亲嘴烧经典香辣风味适合多种消费场景。无论是休闲时刻、看电影电视剧、旅行途中，还是与朋友聚会聊天时，都可作为美味零食享用。同时，它也是打游戏时的绝佳伴侣，上班族在工作间隙食用，还能起到缓解压力的作用。

 目标消费人群定位

The target consumer group for Weilong Kiss - burn classic spicy flavor is mainly young people aged 15 - 35. This group loves spicy food, pursues fashion and individuality, has a strong acceptance of new products, and is the main consumer force in the snack market. Additionally, due to its unique taste and packaging, it also attracts some consumers over 35 who are young at heart and enjoy trying different snacks. 卫龙亲嘴烧经典香辣风味的主要目标消费人群为15 - 35岁的年轻人，这部分人群喜爱辣味美食，追求时尚个性，对新产品接受度高，是休闲零食消费的主力军。同时，凭借其独特的口味与包装，也吸引了部分心态年轻、热衷尝试各类零食的35岁以上消费者。"