品牌故事与优势

Doublemint brand was established in 1914, and it is one of the world's leading brands under the Wm.Wrigley Jr. Company, which is a subsidiary of Mars Incorporated founded in 1891.绿箭品牌于1914年问世，是玛氏箭牌糖果有限公司旗下的世界领先品牌之一，而玛氏箭牌糖果有限公司是1891年创立的玛氏公司的子公司。

The Wm.Wrigley Jr. Company is recognized as a leader in the global confectionery industry, with its products sold in over 180 countries and regions. Its brand portfolio includes iconic brands such as Doublemint, Extra, and 5 chewing gums, as well as Skittles and Starburst candies.箭牌公司是全球糖果行业的领军者之一，产品行销180多个国家和地区，旗下拥有绿箭、益达、5等口香糖知名品牌，还有彩虹糖、星爆等糖果品牌。

With its rich experience in the confectionery industry and continuous innovation, Doublemint has gained high recognition and a good reputation among consumers. Its advertising slogan "Double Strength Peppermint Flavor, Double Wrapped — Always Fresh and Clean" highlights the product's features of strong mint flavor and double wrapping for freshness.凭借在糖果行业的丰富经验与不断创新，绿箭积累起了极高的知名度和良好口碑。其最初的广告语“双倍价值”“薄荷清新加倍，双层包装——新鲜干净加倍”突出了产品的薄荷清新与包装保鲜优势。

 品质保证说明

Doublemint gum is produced under strict quality control processes. The company selects premium ingredients and adheres to strict food safety standards to ensure the quality and safety of its products. Every step, from raw material procurement to production and packaging, is closely monitored to provide consumers with a safe and reliable chewing gum experience.绿箭口香糖的生产过程有着严格的质量管控，公司选用优质原料，并严格执行食品安全标准。从原料采购到生产再到包装，每一个环节都经过严格监控，只为给消费者带来安全可靠的口香糖产品。

 产品关键信息整合

Product name: Doublemint chewing gum; flavor: mint; specification: 32g per pack (12 pieces); packaging quantity: 1 box  12 medium boxes  10 sticks.产品名称：绿箭口香糖；口味：薄荷味；规格：32g/包（12片装）；包装数量：1箱×12中盒×10支。

 规格与包装信息细化

Each piece of Doublemint chewing gum is individually wrapped, with 12 pieces making up one pack of 32g. Each medium box contains 10 packs, and there are 12 medium boxes in a case, totaling 120 packs or 1,440 pieces. This packaging design not only ensures the freshness of each piece of gum but also offers great convenience for carrying and sharing.绿箭口香糖的单片口香糖独立包装，每包有12片，重32g。每中盒有10包，1箱共12中盒，总计120包，即1440片。这种包装方式不仅保证了每片口香糖的新鲜度，而且便于携带和分享。

 适用场景说明

Doublemint chewing gum is suitable for a variety of scenarios. It can be consumed after meals to freshen breath and clean teeth; during work or study breaks to refresh the mind and improve concentration; while socializing to maintain fresh breath and boost confidence; and when traveling to relieve fatigue and enjoy a convenient snack.绿箭口香糖适合多种场景食用。餐后可清新口气、清洁牙齿；工作学习间隙能提神醒脑、提升注意力；社交时可保持口气清新、增添自信；旅行途中能缓解疲劳、享受便捷零食时光。

 目标消费人群定位

The target consumer group for Doublemint chewing gum is quite broad. It primarily appeals to young people aged 18–35 who pursue fashion, freshness, and a high quality of life. They are suitable for office workers who need to maintain a fresh breath during work and社交 activities; students who want to refresh themselves during study breaks; as well as white-collar workers who focus on oral hygiene and personal image. Additionally, it also attracts consumers of all ages who love chewing gum.绿箭口香糖的目标消费人群较为广泛，主要针对18至35岁追求时尚、清新与生活品质的年轻人。适合需要在工作社交场合保持口气清新的上班族；希望在课间休息时提神醒脑的学生群体；注重口腔卫生和个人形象的白领人士；以及喜爱口香糖的各年龄段消费者。