The following is the relevant information about Guanshengyuan White Rabbit Milk Candy:

 Brand Story and Advantages

   In 1943, a merchant from Shanghai's Apex Candy Factory tried British milk candy and later replicated it, naming it "ABC Mickey Mouse Candy" with a red Mickey Mouse pattern on the packaging. After the factory was nationalized in the 1950s, the packaging was changed to feature a white rabbit, symbolizing purity and sweetness. In 1959, White Rabbit Milk Candy was launched as a gift for the 10th anniversary of National Day. Zhou Enlai, the Premier of China, gifted White Rabbit Milk Candy to President Nixon during Nixon's visit to China in 1972. In 1976, the Shanghai Aimin Candy Factory merged with the Guanshengyuan General Factory, and the output of White Rabbit Milk Candy increased from 1 ton to over 4 tons per day. Guanshengyuan, established in 1915, is one of China's oldest food brands with a rich history and profound heritage.

   White Rabbit Milk Candy is China's first national trademarked candy. In 1993, it was recognized as a Well-Known Trademark in China. In 2003, it received the Shanghai Original Geographical Indication Certification and the Shanghai Quality Gold Award. From 1995 to 2004, it was honored as a Shanghai Famous Product for ten consecutive years. Since 1998, it has been identified as a Shanghai Famous Trademark. In 2004, White Rabbit Milk Candy was certified as a National Exempted Product. In 2007, it was awarded the National Product Quality Gold Award. In 2008, it was listed as a National地理Mark Protection Product. In 2011, the traditional craftsmanship of Guanshengyuan White Rabbit Milk Candy was inscribed on the Shanghai Intangible Cultural Heritage List. In 2013, Guanshengyuan was named one of China's Top 20 Food Industry Enterprises. In 2023, Guanshengyuan was certified as a "Century-Old Brand" by the Ministry of Commerce. As a classic Chinese candy brand, White Rabbit Milk Candy enjoys high recognition and a strong reputation in the food industry, with a wide consumer base that holds deep affection for the brand.

   White Rabbit Milk Candy has achieved remarkable success in the global market. Its products are exported to over 50 countries and regions, including the United States, Europe, and Southeast Asia. With its unique flavor and high quality, it has gained popularity among consumers worldwide, showcasing the charm of Chinese food culture and becoming a representative of Chinese brands on the international stage.

 Quality Assurance

Guanshengyuan adheres to strict quality control standards in the production of White Rabbit Milk Candy. Premium raw materials such as fresh milk, high-quality sugar, and natural dairy ingredients are carefully selected to ensure the candy's rich flavor and excellent quality. Throughout the production process, advanced equipment and stringent quality monitoring systems are employed to conduct comprehensive inspections and tests at every stage, from raw material procurement and production to packaging and storage. This ensures that each piece of White Rabbit Milk Candy meets food safety standards, allowing consumers to enjoy the candy with confidence in its safety and quality.

 Product Information

   Name: Guanshengyuan White Rabbit Milk Candy.

   Flavor: Classic milk flavor.

   Specifications: 39g per pack.

   Packaging Quantity: 1 box × 100 packs.

 Specifications and Packaging Details

Each box of Guanshengyuan White Rabbit Milk Candy contains 100 individually packed 39g bags of milk candy. The compact single-serving packaging is convenient for carrying and sharing. It also helps maintain the candy's freshness and prevents it from becoming sticky or deteriorating in quality. This packaging design is ideal for consumers to enjoy the candy anytime, anywhere, whether at home, at work, during travel, or in outdoor activities.

 Applicable Scenarios

White Rabbit Milk Candy, with its sweet and rich milk flavor and chewy texture, is suitable for various scenarios. It can be enjoyed as a daily snack to savor during leisure time; shared with family and friends during gatherings or parties to enhance the festive atmosphere; used as a wedding favor to express good wishes to guests; or gifted to friends and relatives during holidays as a token of care and affection. Additionally, it is a great choice for outdoor activities like picnics or hiking, providing energy and enjoyment.

 Target Consumer Groups

   Nostalgic Consumers: For generations born in the 60s, 70s, and 80s, White Rabbit Milk Candy was a common treat in their childhood. Its rich milk flavor and chewy texture evoke a sense of nostalgia, making it a favorite among those seeking to relive their childhood memories.

   Children: With its sweet taste and cute rabbit packaging, White Rabbit Milk Candy is highly popular among children. It is one of their favorite candies and is often used as a reward or gift by parents.

   Young Adults: As a classic candy brand, White Rabbit Milk Candy appeals to young adults for its unique flavor and cultural significance. They purchase it not only for personal consumption but also as creative gifts for friends and loved ones.

   Elderly Individuals: White Rabbit Milk Candy is rich in nutritional ingredients such as milk powder and cream. Its rich milk flavor and chewy texture make it an ideal snack for the elderly, offering both nutrition and enjoyment.