品牌故事与优势介绍

Weilong, officially established in 2001, has evolved into a leading modern enterprise specializing in spicy休闲食品, covering R & D, production, processing and sales. 卫龙自2001年正式成立以来，已逐步发展成为集研发、生产、加工和销售为一体的现代化辣味休闲食品企业。

With a mission to “Let the world fall in love with Chinese flavors,” Weilong has been dedicated to selecting premium ingredients, establishing stringent supplier assessment mechanisms, collaborating with top-tier suppliers like COFCO, and setting industry standards. 卫龙始终以“让世界人人爱上中国味”为使命，坚持从源头把控，精选原料，建立供应商评估机制，与中粮等优质原料供应商达成合作，并主导建立了行业内首个辣条团体标准等多项辣味休闲食品品类标准。

Weilong has gained remarkable fame and reputation in the food industry. According to Frost & Sullivan data, as of 2020, Weilong ranked first in China's spicy休闲食品 market, with a market share of 5.7%, which was 3.8 times that of the second-place competitor. 卫龙在食品行业中具有很高的知名度和良好口碑，弗若斯特沙利文调研结果显示，按2020年零售额计算，卫龙在中国辣味休闲食品市场排名第一，市场占有率达到了5.7%，是第二名的3.8倍。

 品质保证说明

Weilong insists on sourcing high-quality raw materials from their places of origin, such as wheat flour from the North纬36° golden wheat-growing region, konjac from the Yunnan Plateau, and cumin from Xinjiang's Turpan. 卫龙坚持从优质农产品原产地直采原料，比如北纬36°黄金小麦区的面粉、云南高原产区的魔芋、新疆吐鲁番的孜然等。

The company has established a robust food safety monitoring system, including FSSC22000, HACCP, and ISO22000, and has achieved automation in its production processes, replacing manual operations with machinery to ensure product quality. 公司建立了完善的食品安全监控体系，导入FSSC22000、HACCP、ISO22000等国际标准，生产车间采用自动上料、自动包装等自动化生产设备，以机械化代替手工操作，精准控制生产环节，确保产品品质。

 产品关键信息整合

Product Name: Weilong Big Sinewy Dried Grain

产品名称：卫龙大面筋

Flavor: Spicy

口味：香辣味

Specifications: 65g per pack

规格：65g/包

Packaging Quantity: 1 box  12 medium packs  10 small packs

包装数量：1箱12中包10小包

 规格与包装信息细化

Each box of Weilong Big Sinewy Dried Grain contains 12 medium packs, with 10 small packs in each medium pack, and each small pack weighs 65g. 卫龙大面筋一箱共有12中包，每中包含10小包，每小包的规格为65g。Such packaging is convenient for storage and distribution, and the small packs are easy to carry, meeting the needs of various consumption scenarios.

 适用场景说明

Weilong Big Sinewy Dried Grain, with its spicy flavor and chewy texture, is a great choice for leisure snacks. 卫龙大面筋香辣可口，富有嚼劲，作为休闲零食，无论是宅家追剧、上班摸鱼还是户外旅行时都能享用。It can also be used as a seasoning ingredient in cooking to add flavor to dishes. 还可以入菜，如辣皮炒苦瓜、冷拌黄瓜、卷入鸡蛋灌饼等，为菜肴增添风味。

 目标消费人群定位

Weilong Big Sinewy Dried Grain primarily targets young consumers who enjoy spicy food and追求 taste experiences. 卫龙大面筋的主要消费群体是喜欢辣味、追求口感体验的年轻人。Additionally, as a classic nostalgic snack, it also appeals to consumers who grew up in the 80s and 90s and have affection for such snacks. 作为一款怀旧零食，也深受80后、90后消费者的喜爱。 Thanks to its convenient packaging, it is also suitable for busy white-collar workers and students as a quick energy supplement during their free time. 由于其方便携带的包装，还适合忙碌的上班族和学生群体，在闲暇时间作为快速的能量补充。