品牌故事与优势介绍

   Dalí Food Group, established in 1989, is a comprehensive modern food enterprise group ranked among China's top 500 private enterprises. 达利食品集团自 1989 年创办至今，已成长为位列中国民营企业 500 强的综合性现代化食品企业集团。

   Over the past 30 years, Dalí Food Group has created seven major brands, including Dalí Garden, Kubike, and Haochidian, all of which have achieved sales exceeding 1 billion yuan. In the field of baked cakes, Dalí Garden ranked first in sales nationwide in 2021. After 20 years of development since its establishment in 2003, Kubike has become a leading domestic brand in the potato chips field. 在过去 30 多年里，达利食品相继打造了达利园、可比克、好吃点、和其正、乐虎、豆本豆、美焙辰七大销售规模超 10 亿元的国民品牌。2021 年，达利园在烘焙糕点领域销售额全国第一。可比克自 2003 年诞生以来，经过 20 多年发展，现已成为国内薯片领域领军品牌。

   Dalí Food adheres to an innovation-driven development strategy, continuously upgrading its products. For example, Kubike launched pure - cut potato chips, which are loved by young consumers. 达利食品始终坚持创新驱动发展的战略，不断对产品进行升级，如可比克依托对上游原料基地的掌控优势，推出了纯切薯片，获得了年轻消费者的喜爱。

 品质保证说明

   Dalí Food Group controls the quality of raw materials by adopting the "company + base + farmer" planting model, ensuring the quality of potatoes used. 达利食品集团通过 “公司 + 基地 + 农户” 种植模式掌控原材料的质量，从源头上保证了土豆的品质。

   The group has established advanced research and development centers, built a research and innovation system, and formed strong R & D teams. It has also introduced world-class R & D equipment and collaborated closely with top domestic and international food research institutions to ensure continuous product innovation and quality improvement. 集团建立了国内先进水平的研发中心，打造了研发创新体系，组建了强大的研发团队，配备了世界先进的研发设备，并与国内外一流的食品行业研究机构密切合作，不断进行产品的创新研发和品质提升。

   With a well - equipped group testing center certified by CNAS, Dalí Food has first - class testing capabilities and standards, with over 200 recognized testing items. The group has participated in the formulation of 24 national and industry standards for food and beverages and holds over 300 patents. 集团检测中心已通过国家 CNAS 认证，具有一流的检测能力和水平，认可项目达 200 多项。集团先后参与了 24 项食品饮料国家、行业标准的制定，拥有专利超 300 项。

 食品基本信息整合

   Product name: Dalí Garden Kubike Pure - Cut Potato Chips; Flavor: Original potato flavor; Specification: 30g per pack; Number of packs: 1 box  60 packs. 产品名称：达利园可比克纯切薯片；口味：薯香原味；规格：30g/ 包；包装数量：1 箱  60 包。

 规格与包装信息细化

   Each box of Dalí Garden Kubike Pure - Cut Potato Chips contains 60 packs, with each pack weighing 30g. The packaging is transparent, making the food ingredients clearly visible. The design is clean, simple, fashionable, and personalized, with an international flair. It is easy to carry and store. 每箱达利园可比克纯切薯片共 60 包，每包 30g。包装采用透明底色，能显著突出食品原材料，配合英文，显得清新、简洁、时尚、个性，富有国际范，方便携带和储存。

 适用场景说明

   Dalí Garden Kubike Pure - Cut Potato Chips are suitable for various leisure scenarios, such as watching movies, TV series, or dramas. They can also be consumed during office breaks, outdoor activities like picnics or hiking, and as a late - night snack. They are a great choice for satisfying hunger and enjoying a delicious taste. 达利园可比克纯切薯片适合多种休闲场景，比如追剧、看电影时，办公室工作间隙，户外郊游、爬山等旅行途中，或是熬夜时解馋充饥，都能满足味蕾享受。

 目标消费人群定位

   The main target consumers of Dalí Garden Kubike Pure - Cut Potato Chips are young people aged 15 - 35. This group loves snacks, pursues fashion and taste, and enjoys a leisurely lifestyle. They are the primary consumers of potato chips. Additionally, office workers and students are also important target consumer groups. 达利园可比克纯切薯片的目标消费人群主要是 15 至 35 岁的年轻群体，这部分人爱吃零食，追求时尚和口感，生活休闲且注重生活品质，是薯片的主要消费群体。同时，上班族和学生也是其重要的目标消费人群。