品牌故事与优势

   Brand background and advantages: Glico, established in 1922, is a world – renowned Japanese confectionery brand. Its name originates from the Greek word “GLYKOS”, meaning “sweetness”. Over nearly a century, Glico has been dedicated to producing delicious confectionery products. Its brand image of “Quality First” has earned the love and trust of consumers worldwide. The Pejoy series, launched in Japan in 1992 and introduced to China in 2011, has become a best – selling product of Glico in the Chinese market with its unique taste and superior quality.

   品牌背景及优势 ：格力高成立于 1922 年，是一家享誉全球的日本知名糖果点心企业。“格力高” 一词源于希腊语 “GLYKOS”，意为 “甘甜”。近百年来，格力高始终致力于制造美味的糖果点心类食品，以 “品质第一” 的品牌形象赢得了全球消费者的喜爱和信赖。百醇系列于 1992 年在日本上市，2011 年正式进军中国市场，凭借独特的口感及上乘品质，迅速成为格力高在中国市场的王牌产品。

 品质保证

   Quality assurance: Glico strictly controls the quality of Pejoy chocolate – flavored biscuits during production. Premium ingredients such as wheat flour, full – cream milk powder, and cocoa powder are selected. The production process adheres to strict food safety standards, ensuring that every step from raw material selection to processing and packaging meets high – quality requirements, enabling consumers to purchase and enjoy the products with confidence.

   品质保证 ：格力高在百醇注心饼巧克力味的生产过程中，严格把控产品质量，精选小麦粉、全脂乳粉、可可粉等优质原料，并且生产过程严格遵循食品安全标准，从原料的选取到加工工艺，再到包装，都力求达到高品质要求，让消费者放心购买、安心享用。

 食品信息整合

   Food information integration: Product name: Pejoy Chocolate – Flavored Biscuits; Flavor: Chocolate; Specifications: 48g per box; Packaging quantity: 1 box 36 packs.

   食品信息整合 ：产品名称：百醇注心饼巧克力味；口味：巧克力味；规格：48g/ 盒；包装数量：1 箱 36 盒。

 规格与包装信息细化

   Specification and packaging details: Each Pejoy chocolate – flavored biscuit pack weighs 48g, with each box containing 36 packs. The packaging adopts a delicate and convenient design. The small – pack packaging not only facilitates consumers’ carrying and consumption but also effectively maintains the freshness and crispness of the biscuits. It is practical and consumer – friendly, allowing consumers to enjoy the delicious biscuits anytime, anywhere.

   规格与包装信息细化 ：百醇注心饼巧克力味每小包的规格为 48g，每箱包含 36 盒。其包装采用精巧便捷的设计，小包装的形式不仅便于携带与食用，而且能够很好地保持饼干的新鲜度与酥脆度，实用性与便利性兼具，让消费者可以随时随地享用美味的饼干。

 适用场景

   Application scenarios: Pejoy chocolate – flavored biscuits are suitable for various scenarios such as office breaks, school lunch boxes, outdoor picnics, family gatherings, and parties. Their exquisite and portable packaging makes them easy to carry and share, meeting people’s snacking needs in different situations. Whether at work, during study breaks, on the go, or relaxing at home, they can provide a delightful taste experience.

   适用场景 ：百醇注心饼巧克力味适用于多种场景，像上班族的茶歇时间、学生的午餐便当，以及户外野餐、家庭聚会、朋友派对等场合都适合食用。其精美的小包装便于携带分享，能够满足人们在不同场景下的休闲零食需求，无论是工作间隙、学习之余、外出游玩时，还是在家放松休息时，都能为人们带来美妙的味觉享受。

 目标消费人群

   Target consumer groups: Pejoy chocolate – flavored biscuits primarily target young and middle – aged consumers who pursue quality life, enjoy trying new foods, and value taste and quality. At the same time, they are also suitable for white – collar workers and students with high life节奏and significant study压力. As a convenient snack, it can meet their snacking needs during work and study breaks. Additionally, due to their gift – friendly packaging and superior quality, they are also suitable as gifts for friends and family during holidays and celebrations.

   目标消费人群定位 ：百醇注心饼巧克力味主要面向追求生活品质、喜欢尝试新事物、注重口感与品质的中青年消费群体。同时，也适合工作节奏快、学习压力大的上班族及学生群体，作为一种便捷的休闲零食，满足他们在工作、学习间隙的零食需求。而且因其精美的礼盒包装及上乘品质，也非常适合作为佳节庆典时赠送亲朋好友的礼品。